Because of the Battery Curve. The shortest explanation is that batteries get harder to fill the more full they already are. This means the last ten percent takes 4-5 times longer to charge than everything before it. In other words, it takes more time to go from 90-100 than from 10-60.
Charging over 90% negatively affects:
- The short term [efficacy of your charge] (more time you spend waiting)
- The long term [health of your car] (damage to your battery pack that will eventually total your vehicle)
- The [availability of chargers] for both yourself and other drivers (damage that takes chargers offline)